So I was on the treadmill and this commercial for Clorox came on. The commercial starts with a teenage boy putting a jelly handprint on the fridge, then a couple little girls make a huge mess baking, then a nasty dog shakes off buckets of mud onto the floor and finally, two little boys send a toy plane into their father's bowl of tomato soup, which splashes everywhere. Next, comes in the mom with groceries in hand and then the next shot is a woman's hand, with a wedding band clearly prominent, cleaning up.
What the hell? The whole frickin family creates a disaster zone and the mom cheerfully cleans it up!!!?? I'm supposing that the idea is that the target audience are those who do the shopping and we're assuming that women do most of the grocery shopping in the households of America (my dad was the grocery shopper in our house). However, how insulting is it to say to those people that they are just maids in their own home?
If I just came back from the store and my husband was sitting around while all the kids (that I don't actually have) made huge messes, there would definitely be some hell to pay and I certainly would not be cleaning up after all those lazy, inconsiderate asses!!
2 comments:
Yeah!
Well there's actually another message hidden in those ads. They always seem to portray the dad/(man of the house) as pretty much worthless. Too dumb to "figure it all out". He always has to have his ass bailed out by the "smart shopper" mom who always seems to have her shit ridiculously well together. Kind of a weird message to send.
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